The Gay and Lesbian Film Festival Pink Apple was founded in 1997 by a small group of film enthusiasts in Frauenfeld in the Canton of Thurgau. Thurgau, nicknamed the Swiss «Apple Canton», was the reason for its naming. Initially its aim was to promote the emancipation and acceptance of homosexuality in the provinces on the basis of a cultural activity. The festival was first held in 1998, showing ten films to a large crowd in the tiny Cinema Luna in Frauenfeld.
Pink Apple landed in Zurich in the wake of the lesbian and gay Eurogames held there in the year 2000. The programme – with seven performances of seven films in the Arthouse Movie Cinema – was very successful right from the start. Since then the festival has been growing continuously, and its focal point now lies in the big city, thanks to the great public encouragement and increasing demand for an annual gay and lesbian film programme.