Soi Cumbio

The independence young people gained with the coming of the www culture was decisive for the emergence of the flogger phenomenon, which in Argentina sprung a particular version of a social network, capable of leaving profound marks in a generation of teenagers who were raised within a digital culture of computers and cell phones that offered them a world of possibilities. Among all those pixels, the voice of Cumbio broke through and became a recognizable personality, often confronting against traditional values to start giving entity to the ideas part the youth today has about fame, respect, love, family, and sexual orientation. Right in the peak of her popularity, during the tour to promote her book, when she’s also the image for a fashion campaign, the film portrays Cumbio’s intimate world in order to see, listen, and understand the thing that is very often impossible to represent despite all that multimedia over-exposure.

Trailer...